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McCarthy by Fine Line Library is a document available to read on EtoBox.

What is McCarthy about?

The document discusses the marketing mix, also known as the 4Ps of marketing. It originated from Neil Borden coining the term "marketing mix" in 1953 and E. Jerome McCarthy proposing the 4Ps framework in 1960. The 4Ps include product, price, place, and promotion - the basic components of a marketing plan. The document then provides further details on each of the 4Ps and how companies use them to satisfy customers and achieve organizational goals.

Author

Fine Line Library

Language

EN