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This paper examines the phenomenon of AI washing, a deceptive marketing practice where companies exaggerate or misrepresent the AI capabilities of their products or services. Utilizing the 6Cs framework, the research identifies factors that foster AI washing, highlighting its implications for investors and consumers in a rapidly evolving technological landscape. The study emphasizes the need for transparency and ethical communication in AI marketing to mitigate the risks associated with this phenomenon.

Author

thienan230305

Language

EN