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Pengaruh Bauran Pemasaran Jasa pada Kepuasan Penumpang Kereta Api Serayu by Ismail Hasan Saputra is a document available to read on EtoBox.

This document summarizes a study on the influence of marketing mix elements on passenger satisfaction on the Serayu train route in Indonesia. The study found: 1) The marketing mix elements (product, price, place, promotion, people, process, physical environment) simultaneously influenced passenger satisfaction at 84.8%, while the remaining 15.2% was influenced by other variables. 2) Individually, the elements of people, process, and physical environment significantly influenced passenger satisfaction, wh

Author

Ismail Hasan Saputra

Language

EN