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Relationship Marketing in B2B Loyalty by NaveenParameswar is a document available to read on EtoBox.

The document discusses testing the mediating role of relationship marketing between brand image and customer loyalty in B2B markets. It will analyze the relationship between how companies are ranked in trusted brand rankings, their spending on sales and marketing, and the impact on sales after accounting for external factors. The study will focus on directly comparing sales methods in B2B versus B2C contexts, taking data from financial statements, trade journals, and secondary research of publicly listed co

Author

NaveenParameswar

Language

EN