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The New Business Road Test: What Entrepreneurs And Executives Should Do Before Launching A Lean Start-up What Entrepreneurs And Executives Should Do Before Launching A Lean Start-up by John Walker Mullins is a book available to read on EtoBox.

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Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team. ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working. With an accompanying app, available on iTunes and Android, that will enable readers to easily capture their road test data - notes, interviews, photos or videos - while they are on the go. www.newbusinessroadtest.com

Author

John Walker Mullins

Publisher

imusti; FT Press; FT Publishing International

Published

2013

Language

EN

ISBN

9781299847026

Subjects

Business, Marketing, Management