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BigBasket Localization Strategy Analysis by Diksha Roy Srivastava is a document available to read on EtoBox.
What is BigBasket Localization Strategy Analysis about?
The CEO of BigBasket has asked the project manager to determine whether BigBasket should invest in localizing its app and services. Localization involves adapting products for specific languages, cultures, and markets. A report found BigBasket is missing opportunities for penetration in many states due to a lack of localization. The project manager conducted a market study and found wide gaps between smartphone penetration and BigBasket
- Author
- Diksha Roy Srivastava
- Language
- EN