About this document

World Cup Advertising Costs Overview by Martin Poláš is a document available to read on EtoBox.

This document discusses advertising during the 2018 FIFA World Cup. It provides statistics on television advertising spends in several countries that broadcast the tournament, including France with €128.3 million in gross ad spends, Slovakia with €2.17 million, and Hungary with €3 million. The highest-cost single ads ran during the final match between France and Croatia, with 60-second ads in France costing €708,400 and 30-second ads in Slovakia costing €154,608. The top 10 advertisers in Slovakia accounted

Author

Martin Poláš

Language

EN