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What is Global Competitive Advantage Sources about?

The document discusses sources of competitive advantage and scope in international business. It identifies 13 sources of competitive advantage including strong R&D capabilities, access to intellectual properties, exclusive distribution rights, ownership of capital equipment, and superior product support. It also discusses 10 different scopes of international business such as merchandise exports and imports, service exports and imports, licensing and franchising, and foreign investments.

Author

Navdeep Dhull

Language

EN