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GE/McKinsey Matrix for Strategic Analysis by max_dcosta is a document available to read on EtoBox.

What is GE/McKinsey Matrix for Strategic Analysis about?

The document provides an overview of the GE/McKinsey Matrix, a strategic management tool developed by GE and McKinsey in the 1970s as an extension of the BCG Growth-Share Matrix. The GE/McKinsey Matrix evaluates business units based on industry attractiveness and competitive strength. It places units in a 3x3 grid to identify investments, selective development opportunities, and potential divestments. The document then provides an example analysis of Apple

Author

max_dcosta

Language

EN