Can I read Mastering Public Relations (Palgrave Master) on EtoBox?

Mastering Public Relations (Palgrave Master) by Anthony Davis is a book available to read on EtoBox.

What is Mastering Public Relations (Palgrave Master) about?

In an engaging and accessible style, Mastering Public Relations takes a strategic management approach to providing a broader and deeper understanding through a well balanced interpretation of theory and practice. For undergraduate, diploma and CPD readers, this non partisan, wide ranging introduction sets public relations and its likely development in meaningful, relevant context. Recurring themes include ethics, social responsibility and international applications. There are multiple case studies and examples, numerous thought provoking questions and many more unusual topics included. MARKET 1: Undergraduates studying PR, either as straight PR, or combined with other subjects (e.g. marketing); HND/HNC; CPD; CAM and Diploma courses MARKET 2: MBA students; Professionals responsible for managing PR & communications; Business people on short management courses

Author

Anthony Davis

Publisher

Palgrave Macmillan Ltd

Published

2004

Language

EN

ISBN

9781403907837