About this document
American Sociological Association American Sociological Review by manmeet kaur is a document available to read on EtoBox.
The document discusses a study that examines the social psychological characteristics of innovators. The study analyzed sportsmen who differentially adopted a technological innovation and assigned them to four adopter categories. Multiple discriminant function analysis showed these categories were empirically distinct based on selected socio-psychological variables, with only one subject misclassified. The most discriminating variables were venturesomeness, professional status, imaginativeness, educational
- Author
- manmeet kaur
- Language
- EN