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What is Brand Image and Customer Loyalty Impact about?

The purpose of this study is to know and analyze how to affect the brand image, product quality and relationship marketing with individually and collectively to customer satisfaction and loyalty. This research type is quantitative descriptive through population of optical network consumer. The sample data is saturated sample of 31 respondents.This researchis case study for optical network devices in PT. Alcatel-Lucent Indonesia (Nokia Group). Research data using questionnaires, interviews, and document stud

Author

International Journal of Business Marketing and Management

Language

EN