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Enhancing Customer Relationships in Marketing by Kartik Bhartia is a document available to read on EtoBox.
What is Enhancing Customer Relationships in Marketing about?
The document discusses the transition from transaction-based marketing to relationship marketing, emphasizing the importance of long-term customer relationships for mutual benefit. It outlines various strategies for customer relationship management (CRM), including the use of technology and data analysis to enhance customer satisfaction and retention. Additionally, it covers product management in the financial sector, highlighting the significance of branding and effective product strategies to meet custome
- Author
- Kartik Bhartia
- Language
- EN