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What is Heineken USA about?

Heineken USA implemented a four-phased knowledge management (KM) approach to better organize, share, and apply knowledge across the organization. The first phase focused on building the KM architecture and technology infrastructure. Subsequent phases will consolidate knowledge sharing, embed KM principles into corporate culture, and further expand the knowledge foundation. The goal is to improve decision making, increase sales and profitability by facilitating faster access to internal and external informat

Author

Denisa Claudia

Language

EN