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Backward Integration in Nigeria by Sodiq Oyetunde is a document available to read on EtoBox.

What is Backward Integration in Nigeria about?

The document examines the relationship between backward integration strategies and sustained competitive advantage in fast food companies in Nigeria. It studies plant-level integration and firm-level integration in relation to customer value and shareholder value. The study found that backward integration is significantly associated with sustained competitive advantage.

Author

Sodiq Oyetunde

Language

EN