Skip to content

Opening book details…

Can I read Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era on EtoBox?

Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era by Ghalia Boustani; is a book available to read on EtoBox.

What is Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era about?

MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict Cover 1 Half Title 2 Series Page 3 Title Page 4 Copyright Page 5 Dedication 6 Contents 8 Acknowledgements 10 Introduction 12 1 Towards a comprehension of ephemeral retail stores 15 An overview on point-of-sale development 15 Temporary, yet persistent in time 17 From ephemeral to today’s “pop-up” 18 Pop-up store characteristics 23 Why are ephemeral stores unique? 26 Pop-up store forms or formats 29 Communicating pop-up stores: before; during and after their appearance 32 Why have pop-up stores become interesting? 33 2 Traditional store atmospheres and their effects on customers 39 Stimulating, mesmerising, magical! Theatrical points of sales 39 The retail environment 47 Places, transactional places and consumption places 49 Servicescapes 50 The point-of-sale’s atmosph

Author
Ghalia Boustani;
Language
EN

More by Ghalia Boustani;

Browse all works by Ghalia Boustani;

Similar books