Can I read Digital Influences on Tourist Behavior on EtoBox?

Digital Influences on Tourist Behavior by Marvin Ota Cuzco is a document available to read on EtoBox.

What is Digital Influences on Tourist Behavior about?

This study explores the impact of social media on tourist behavior, emphasizing the roles of influencer credibility, content quality, visual aesthetics, and social engagement in shaping tourist trust and destination image. Utilizing a survey of 232 Indonesian social media users, the findings indicate that influencer credibility and visual aesthetics significantly enhance tourist trust, which in turn influences destination image and visit intention. The research provides valuable insights for destination mar

Author

Marvin Ota Cuzco

Language

EN