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What is Heuristic Factors in Embu Real Estate Investment about?

This study examined the relationship between heuristic factors and real estate investment in Embu County, Kenya. Heuristic factors refer to simple decision-making shortcuts people use when information is incomplete. The study found that heuristic factors like representativeness, availability, anchoring, and overconfidence positively influence real estate investment decisions in Embu County. Real estate is an important sector for Kenya

Author

Faishal Dzaky Affianto

Language

EN