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What is Intuit about?

Intuit is evaluating launching a new venture called AgriNova that would use SMS to deliver crop price information to farmers in India. The project aims to help farmers increase their incomes by providing price information and addressing issues like exploitation by agricultural agents. However, Intuit faces challenges in reliably collecting price data from markets and agents across India and ensuring the service provides tangible financial value to farmers.

Author

sanjana

Language

EN