About this document
2023 Annual Marketing Insights Report by Jehmma Romero is a document available to read on EtoBox.
The 2023 Annual Marketing Report highlights the shift of brands towards digital channels, particularly streaming, as they adapt to changing audience behaviors amid economic uncertainty. Despite an expected increase in ad budgets, marketers express low confidence in measuring ROI and effectiveness across digital channels, with many relying on multiple measurement tools. The report emphasizes the need for comparable metrics and effective audience targeting to maximize marketing investments and improve ROI.
- Author
- Jehmma Romero
- Language
- EN