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Enhancing H.O.G. for Younger Riders by Devia Tri is a document available to read on EtoBox.

What is Enhancing H.O.G. for Younger Riders about?

Harley-Davidson has developed strong brand loyalty through its H.O.G. program which fosters a sense of community and shared experiences among motorcycle owners. H.O.G. organizes group rides and events that allow members to socialize and bond over their shared passion for Harley motorcycles. Membership in H.O.G. has grown and now includes not only men but also women, children, and families. To attract younger customers, Harley-Davidson has started connecting with potential new riders through social media and

Author

Devia Tri

Language

EN