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What is OYO: Founder, Business Model, and Strategy about?

Ritesh Agarwal founded OYO in 2012 at the age of 17. Originally called Oravel Stays, the company was rebranded as OYO Rooms in 2013 with the goal of offering affordable and standardized accommodations. OYO has since expanded to include multiple brands that offer services like vacation rentals, corporate housing, and homestays. The company shifted in 2018 from an aggregator model, where it booked rooms from hotels, to a franchise model where it partners directly with hotels to operate under the OYO brand. Ri

Author

Dhawan Panchal

Language

EN