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Love For Luxury, Preference For Counterfeits - A Qualitative Study in Counterfeit Luxury Consumption in China by ikatal20 is a document available to read on EtoBox.

What is Love For Luxury, Preference For Counterfeits - A Qualitative Study in Counterfeit Luxury Consumption in China about?

This article discusses a qualitative study of counterfeit luxury consumption in China. It aims to understand the motivations for purchasing counterfeit luxury goods by exploring the social and personal meanings associated with luxury and counterfeit brands. The article reviews literature on definitions of counterfeiting, consumer demand for counterfeit luxury goods, and the relationship between luxury and counterfeit brands.

Author

ikatal20

Language

EN