Can I read Advertising and Branding Basics on EtoBox?

Advertising and Branding Basics by SAGE Publications India Pvt. Ltd,; is a book available to read on EtoBox.

What is Advertising and Branding Basics about?

From the experts who have witnessed the highs and lows of various brands, Advertising and Branding Basics offers valuable insights on brand building in today's consumer-centric world. As millennials continue to grapple with bottlenecks such as brand malfunctioning and bad customer reviews, the book provides a holistic review of the industry and why some brands survive the competition and others cease to exist. The book will draw the interest of advertising and branding professionals and new age leaders looking for one-stop advice on the subject. SAGE Back to Basics is a distilled compilation of proven and timeless ideas and best practices for new-age and experienced leaders alike. The hand-picked collection of books—on management, leadership, entrepreneurship, branding and CSR—offer advice from management experts whose knowledge and research has impacted and shaped business and management education. Other books in the series: Timeless Leadership | Leadership Lessons from Dr Pritam Singh | Corporate Social Responsibility in India | Basics of Entrepreneurship | Human Resource Development Insights | Ideate, Brainstorm, Create | Building Professional Competencies | Timeless Management

Author

SAGE Publications India Pvt. Ltd,;

Publisher

Sage Publications Pvt. Ltd

Published

2021

Language

EN

ISBN

9789391138004

Subjects

Business, Management