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This book shows how language can be used strategically to manipulate beliefs. From Machiavelli to P. T. Barnum to Donald Trump, many have perfected the art of strategically using language to gain the upper hand, set a tone, change the subject, or influence people's beliefs and behaviors. Language--both words themselves and rhetorical tactics such as metaphor, irony, slang, and humor--can effectively manipulate the minds of the listener. In this book, Marcel Danesi, a renowned linguistic anthropologist and semiotician, looks at language that is used not to present arguments logically or rationally, but to "move" audiences in order to gain their confidence and build consensus. He demonstrates that through language techniques communicators can not only sway opinions but also shape listeners' very perception of reality. He assesses how the communicative environment in which the art of the lie unfolds--such as on social media or in emotionally-charged gatherings--impacts the results. Danesi also investigates why lies are often accepted as valid. Artful lying fits in with an Internet society that is largely disinterested in what is true and what is false and in which attention is often g

Author

Marcel Danesi

Publisher

Prometheus Books, Publishers

Published

2020

Language

EN

ISBN

9781633885974

Subjects

Political Science, Science, Psychology

Rating

4.2 / 5 (23 ratings)

Updated

2026-03-14