About this document
Understanding Cultural Factors in Consumer Behavior by Linh Nguyễn Gia is a document available to read on EtoBox.
Cultural factors significantly influence consumer behavior, encompassing basic values, perceptions, desires, and behaviors learned from family and society. Subcultures consist of groups sharing common values based on life experiences, while social classes are stable hierarchies within society that shape members
- Author
- Linh Nguyễn Gia
- Language
- EN