About this document
Account Planning Group Project Final by mariamshaikh1113 is a document available to read on EtoBox.
The presentation outlines a campaign for Maggi, focusing on repositioning the brand beyond its association with instant noodles to emphasize creativity and personalization in cooking. A budget of ₹10 crore is allocated equally between traditional and digital media to reach a diverse audience, including families and youth. The campaign aims to enhance emotional connections with consumers while maintaining brand recall through integrated media strategies.
- Author
- mariamshaikh1113
- Language
- EN