About this document

Laforet & Li (2005) by Ferenc is a document available to read on EtoBox.

This study investigates the market status of online and mobile banking in China, highlighting the demographic characteristics and motivations of users. Findings indicate that Chinese online banking users are predominantly male and older than their Western counterparts, with security concerns being the primary motivator for adoption. Barriers include perceived risks and a lack of awareness about mobile banking benefits, suggesting a need for targeted marketing strategies by service providers.

Author

Ferenc

Language

EN