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What is 2 External Environment Analysis about?

The document outlines the importance of external environment analysis in strategic management, emphasizing the need for organizations to identify and evaluate macro-environmental factors using PESTLE analysis and assess industry competitiveness through Porter’s Five Forces Model. It highlights how recognizing opportunities and threats from the external environment can improve strategic decision-making and reduce risks. The summary also notes the significance of continuous environmental scanning for maintain

Author

eggg nog

Language

EN