Can I read Qualitative marketing research : an international journal. Vol. 5, No. 4, Business intelligence and e-marketing workshop, IBM Warwick 2001 on EtoBox?
Qualitative marketing research : an international journal. Vol. 5, No. 4, Business intelligence and e-marketing workshop, IBM Warwick 2001 by Merlin Stone; Julie Abbott is a nonfiction available to read on EtoBox.
What is Qualitative marketing research : an international journal. Vol. 5, No. 4, Business intelligence and e-marketing workshop, IBM Warwick 2001 about?
This is a special issue of QMRIJ whichreflects important aspects of research andbusiness. This special issue has been guestedited from IBM by Professor Merlin Stoneand Julie Abbott. Far reaching advances incommunications and information technologymean that interaction between companies andtheir customers – whether face-to-face, overthe counter, on the telephone or via theInternet, are becoming more frequent, intenseand data-rich. Many companies want toachieve more using these technologies, andcustomers expect to be served better. Thesetwin pressures are forcing companies to lookhard at how they manage these interactionsand the knowledge resulting from them.This special edition of QMRIJ encompassesboth practitioner and academic views ofresearch in the world of the Internet. Theresult is an interesting mix that was certainlyenjoyable and informative to the audience atthe Business Intelligence and e-MarketingWorkshop held at IBM Warwick in December2001. The workshop, which was chaired byProfessor Merlin Stone, was again run byProfessor Len Tiu Wright and co-hosted byIBM, who are pleased to be associated withthis prestigious annual academic andpractitioner exchange of views in the area
Who reads Qualitative marketing research : an international journal. Vol. 5, No. 4, Business intelligence and e-marketing workshop, IBM Warwick 2001?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Merlin Stone; Julie Abbott
- Publisher
- Emerald Group Publishing Limited ; NetLibrary, Incorporated [distributor
- Published
- 2002
- Language
- EN
- ISBN
- 9781845447199
- Category
- nonfiction
- Subjects
- Technology, Business, Management