About this document
Digital Marketing by saadah is a document available to read on EtoBox.
The research investigates the impact of digital marketing and brand image on consumer buying interest among students in tutoring institutions in Bandung. Results indicate that both digital marketing and brand image significantly influence buying interest, both simultaneously and partially, with a strong correlation between positive consumer perceptions and increased purchase intentions. The study highlights the importance of effective digital marketing strategies and a strong brand image in attracting prosp
- Author
- saadah
- Language
- EN