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What is Channel Management and Evaluation Guide about?
Channel management involves selecting qualified intermediaries, motivating and managing them over time, and regularly evaluating their performance against standards. Producers vary in their ability to attract channel members, though desirable products and exclusive distribution can draw applicants. Companies foster long-term partnerships through strong relationship management and motivate members with monetary and non-monetary incentives. The performance of members is regularly checked against metrics like
- Author
- sagar
- Language
- EN