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Creative Strategy in Marketing Communications by Huyen Trang is a document available to read on EtoBox.
What is Creative Strategy in Marketing Communications about?
The document outlines the process of developing and executing creative strategies in marketing communications (marcoms). It emphasizes the importance of creativity, audience insights, and the big idea in crafting effective marketing messages. Additionally, it details the steps involved in creative strategy development, execution, and evaluation to ensure alignment with business objectives and audience engagement.
- Author
- Huyen Trang
- Language
- EN