Can I read Consumer Panels on EtoBox?

Consumer Panels by Sudman, Seymour, Wansink, Brian is a book available to read on EtoBox.

What is Consumer Panels about?

Consumer Panels is the definitive work on the topic. By integrating cutting-edge academic research with global best practices, Consumer Panels provides data-driven tips on reducing reactivity and burnout, improving recruitment and retention, and cutting costs while increasing data quality. In addition, the book provides research-based guidance on reducing biases in electronic panels and on anticipating future developments in panel research. For expert market researchers, it provides new tips, ideas, and state-of-the-art innovations for leveraging both online and offline panels. For brand managers, it provides clear guidance on how to better understand consumers with less cost, time, and effort. For academics, it provides advice on how to develop and use convenience panels to answer difficult questions about purchase trends and consumption patterns.

Author

Sudman, Seymour, Wansink, Brian

Publisher

South-Western Educational Pub; American Marketing Association

Published

2002

Language

EN

ISBN

9780877572978

Subjects

Business, Marketing, Economics