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Marketing 5.0: AI Systems in Digital Markets by marina is a document available to read on EtoBox.

This document discusses the rise of artificial intelligence systems (AIS) and their potential impact on digital markets and marketing. It outlines three main tasks: 1) Defining the importance and marketing role of AIS as economic agents, 2) Establishing conditions to recognize autonomous AIS as full participants in digital markets, and 3) Defining "Marketing 5.0" and how it relates to management science with AIS entering digital markets. The hypothesis is that it is only a matter of time before AIS appear a

Author

marina

Language

EN