About this document
Engaging Startups in Emerging Markets by portovalen is a document available to read on EtoBox.
This document discusses the challenges and strategies for Western multinationals to effectively engage with startups in emerging markets like China and India. It identifies key factors such as the immaturity of the entrepreneurial ecosystem and the outsider status of multinationals, and suggests strategies like compensating for ecosystem deficiencies and collaborating with local groups. The findings are based on research conducted with various multinational corporations and highlight the importance of tailo
- Author
- portovalen
- Language
- EN