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CRM Impact on Banking Service Quality by Md. Sohag Hossain is a document available to read on EtoBox.
What is CRM Impact on Banking Service Quality about?
The document discusses literature on the relationship between customer relationship management (CRM) practices and service quality in the banking industry. Several studies highlight that CRM is important for developing long-term customer relationships and competitive advantage. CRM involves understanding changing customer needs and developing services to satisfy those needs. Implementing successful CRM strategies can help improve service quality, increase customer satisfaction and loyalty, and boost busines
- Author
- Md. Sohag Hossain
- Language
- EN