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Advancing Social Media Theory in PR by sarang kottai is a document available to read on EtoBox.

This article discusses the need for a theoretical framework for social media within public relations, drawing on established communication theories. It proposes seven axioms and twenty-one theorems to enhance understanding and practice in social media communication. The authors emphasize the importance of inclusiveness, dialogic engagement, and ethical communication in fostering quality interactions on social media platforms.

Author

sarang kottai

Language

EN