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Accepted Final Sustainable Luxury by jfrodri87 is a document available to read on EtoBox.
What is Accepted Final Sustainable Luxury about?
This study investigates how perceived product scarcity enhances the relationship between consumer attitudes and willingness to pay (WTP) for sustainable luxury products. Through three online studies, it was found that perceived scarcity positively moderates this relationship, regardless of consumer characteristics such as socially responsible consumption tendencies. The findings suggest that marketers can leverage scarcity strategies to promote acceptance of sustainable luxury products effectively.
- Author
- jfrodri87
- Language
- EN