Can I read The Psychology Of Fashion (advances In Retailing Series) on EtoBox?

The Psychology Of Fashion (advances In Retailing Series) by Michael R Solomon; Institute of Retail Management, New York University.; et al is a book available to read on EtoBox.

What is The Psychology Of Fashion (advances In Retailing Series) about?

xii, 428 pages : 24 cm Includes bibliographical references and index Fashion theory -- Modernism and fashion: a social psychological interpretation / Kurt W. Back -- Clothing and fashion as communication / Fred Davis -- Why we dress the way we do / Ernest Dichter -- The trickle-down theory rehabilitated / Grant D. McCracken -- Behavioral science theories of fashion / George B. Sproles -- Commentary: signs and cycles in the fashion system / Françoise Simon-Miller -- Fashionability and advertising -- Introduction to advertising research / Rebecca H. Holman -- Fashionability in clothing: a values and life-style perspective / Rebecca H. Holman and Suzanne E. Wiener -- Psychosocial strategies for fashion advertising / Jon S. Millenson -- Merchandising issues -- Mapping the market for fashion: complementarity in consumer preferences / Morris B. Holbrook and Glenn Dixon -- Shoes as sociocultural symbols: retailers' versus consumers' perceptions / Susan B. Kaiser, Howard G. Schutz, Joan L. Chandler, and Lisa M. Lieder -- Do retail buyers short-circuit profit-making items in the apparel industry? / Ruth A. Lesher Taylor -- Commentary: style-oriented apparel customers / Marguerite S. Gadel

Author

Michael R Solomon; Institute of Retail Management, New York University.; et al

Publisher

D.C. Heath and Company

Published

1986

Language

EN

ISBN

9780066901282

Subjects

Folklore, Crafts & Hobbies, Humanities