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Young Adults by saranyayazhnila is a document available to read on EtoBox.
What is Young Adults about?
The research proposal investigates consumer perceptions of frozen meat among young adults in India, highlighting the growing demand driven by urbanization and changing lifestyles. The study aims to assess product attributes, consumer behavior, and the impact of marketing communication on preferences for frozen meat. Data will be collected through focus groups, interviews, and observations to understand market trends and consumer awareness.
- Author
- saranyayazhnila
- Language
- EN