Can I read Market and Technology Attack Teams: Tools and Techniques for Developing the Next Breakthrough Platform Product on EtoBox?

Market and Technology Attack Teams: Tools and Techniques for Developing the Next Breakthrough Platform Product by Griffin, Abbie; Somermeyer, Stephen is a scholarly article available to read on EtoBox.

What is Market and Technology Attack Teams: Tools and Techniques for Developing the Next Breakthrough Platform Product about?

The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBooks cover a number of critical aspects of product development from the creation of the concept through development and design, to the final production, marketing and service. The contributors are members of the PDMA and in many cases hold key positions in firms such as PRTM, LexisNexis, Nano-Tex, Inc, Innovation Focus and others. The ToolBooks are intended to be guides to the experienced product development professional on the various elements of successful product development and management

Author

Griffin, Abbie; Somermeyer, Stephen

Publisher

John Wiley & Sons, Incorporated

Published

2007

Language

EN

ISBN

9780470209943