About this document
Marketing Models That Have Stood The Test of Time by Ram Catamora is a document available to read on EtoBox.
This document discusses and evaluates several popular marketing models. It begins by explaining that while marketing models can be useful planning tools, many have been developed and some lack practical real-world application. The document then reviews 12 common models, providing a brief overview and critique of each model
- Author
- Ram Catamora
- Language
- EN