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What is Amul Masti Buttermilk: Consumer Insights about?

The document provides details about an internship project conducted at Amul to study consumer behavior and satisfaction towards Amul products in Mumbai. It includes the introduction, objectives of the study, research methodology adopted which involved primary and secondary research, data collection from distributors, retailers and consumers, data analysis and findings. The project aimed to identify areas where Amul

Author

Bhupendra Bhangale

Language

EN