About this document
Self-Control Bias in Consumer Behavior by raies is a document available to read on EtoBox.
Self-control bias and regret aversion bias impact consumer financial behavior, according to the model. Income moderates this relationship, as higher income leads to more purchasing. Self-control refers to controlling impulses, while regret aversion is the fear of making wrong decisions. Regret can influence behaviors like complaints and word-of-mouth. The document discusses how these factors shape consumer choices and spending patterns.
- Author
- raies
- Language
- EN