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What is Ad Sales Course Overview and Structure about?

This document outlines the lectures, assignments, and assessments for an Advertising and Sales Management course. The 36 lectures will cover topics such as advertising psychology, personal branding, different advertising media types, digital advertising, sales management, branding strategy, and creativity and innovation. Students will complete 10 assignments and participate in 3 case study presentations. They will also form groups to develop and present advertising campaigns. The course aims to provide an o

Author

Roberto A Arrucha

Language

EN