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A Monthly Double Blind Peer Reviewed Ref by trankintuyen1205 is a document available to read on EtoBox.

What is A Monthly Double Blind Peer Reviewed Ref about?

The study explores the impact of brand image and self-image congruency on brand preference and customer satisfaction, proposing a conceptual framework to illustrate these relationships. It emphasizes that consumers tend to prefer brands that align with their self-image, which in turn influences their satisfaction and purchase intentions. The findings highlight the importance of understanding the interplay between consumer self-concept and brand image for effective marketing strategies.

Author

trankintuyen1205

Language

EN