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Understanding Services Marketing Management by ganapathy2010sv is a document available to read on EtoBox.

What is Understanding Services Marketing Management about?

This document discusses key aspects of services marketing. It begins by defining services marketing and distinguishing it from tangible goods. It then outlines four main characteristics unique to services: intangibility, inseparability, heterogeneity, and perishability. The document also classifies services in various ways and compares the differences between goods and services. Finally, it examines services marketing strategies and mixes, including the traditional four P

Author

ganapathy2010sv

Language

EN