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Marketing Management by dhanishdhanish555 is a document available to read on EtoBox.

What is Marketing Management about?

The document outlines key concepts and components of marketing management, including definitions, the marketing planning process, and the importance of understanding buyer behavior. It covers marketing strategies, the marketing mix, and the interface of marketing with other functional areas such as finance, production, and human resources. Additionally, it discusses the marketing environment, including micro and macro factors, and emphasizes the role of marketing research and trends in shaping effective mar

Author

dhanishdhanish555

Language

EN