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What is Amul Brand Audit Overview about?

Amul is an Indian dairy cooperative brand that was established in 1946 in Anand, Gujarat. It began as a response to milk cartels exploiting farmers and now has over 3 million farmer members. Amul produces and markets dairy products nationwide using a unique cooperative model. It has positioned itself as an Indian brand focused on quality and value. Amul communicates through memorable advertising featuring its mascot, the Amul girl. These ads educate consumers while connecting to social and cultural issues.

Author

priyannthu

Language

EN